Intercultural organizational communication -
Five corporate cases in Japan

Cultural issues and the complexities of penetrating the Japanese market provide substantial challenges for Danish companies. A new book by Associate Professor Lisbeth Clausen (Dept. of Intercultural Management and Communication) addresses cross-cultural issues in business communication between corporate headquarters in Denmark and subsidiaries and alliance partners in Japan. The book is published by CBS Press.

Japan is an important and interesting market for Danish companies, as it is a highly profitable one and the quality expectations of Japanese consumers mean that products accepted in Japan are quality-stamped worldwide. Experience in the Japanese market also provides an advantageous stepping stone with respect to the rapidly developing Chinese market.

Cultural lessons
The book presents and analyzes the cultural lessons learned from the perspective of both Danish headquarters and their Japanese subsidiaries and alliance partners.

The book is targeted at bachelor, master and MBA students in cross-cultural communication and management. Business professionals will also find inspiration and interesting insights applicable to their own organizations concerning the management of cross-cultural communication between headquarters and subsidiary/alliances.

Questions: Lisbeth Clausen, tel. +45 3815 3326

Additional information

Associate Professor Lisbeth Clausen takes part in Experts@CBS CBS Press

Make a reservation of the book in CBS Library Lisbeth Clausen: Intercultural organizational communication: Five corporate cases in Japan. Copenhagen Business School Press, 2006. 264 s. From reviews "... In sum, this book presents valuable corporate lessons learned about how to successfully communicate in the sophisticated Japanese market." Anders Knutsen, Chairman of the Danish Council for Trade and Industry and member of the Globalization Council ----- "... Business perceptions of Japan are still based on stubborn stereotypes, mystification and outmoded views of culture. Lisbeth Clausen sidesteps the stereotypes and does not artificially divorce culture from communication". Nigel J. Holden, Professor of Comparative and International Management, Nottingham Business School, Nottingham Trent University, United Kingdom ----- "... This book by Lisbeth Clausen who speaks, reads, and writes the Japanese language, provides insight into the complexity of bi-cultural communication between Denmark and Japan. It highlights not only cultural differences, but also similarities that in fact facilitate communication and enhance understanding." Ito Youichi, Professor of International Communication, Keio University, Shonan Fujisawa, Japan

Sidst opdateret af Insights@CBS 13.3.2006 | marts - 2006, nr. 19